We have launched coverage on Lightspeed POS Inc. (LSPD.TO) with a SELL rating and a price target of C$30. We use lifetime value-added (LTV added) as a base metric gathered through online surveys. In addition, we conducted 22 in-person interviews with retail stores and restaurants across Toronto to get a better sense of customer satisfaction with their product relative to competitors. These methods were used in conjunction with Lightspeed’s gross margin dollar growth relative to its public peer group to come to a fair value for Lightspeed. On a stand-alone basis, Lightspeed’s lifetime value-added divided by its customer growth costs […]