SQ

We have completed a survey of 600 respondents. The purpose of the survey was to provide churn, penetration and awareness rates for Square (SQ-NYSE). According to our estimates, Square has strong subscriber metrics for its core retail product solutions. The churn rate we obtained helps us compare the company on a Subscriber as a Service (SaaS) basis versus its public peer group. While Square was rightfully boastful about a 3- to 4-quarter payback period on sales and marketing investments in its Q2 shareholder letter and conference call, the lack of providing a net dollar retention rate or churn rate remains […]