We have completed a survey of 400 respondents. The purpose of the survey was to provide churn, penetration and awareness rates for Wix (WIX-NASDAQ).
Wix releases metrics such as end-of-period premium subscribers and average annual revenue that helps us value the company on a Subscriber as a Service (SaaS) basis. The customer churn rate that we calculate from the survey results is a key statistic necessary to properly value Wix on a relative SaaS valuation, but that is not released by Wix.
The details of the survey are below. The description states all ages, but involves only users over 18 years old.
Below are the actual survey results.
